Operating one of the largest dealer groups in the United States, Jim Click has established a network of full-service dealerships throughout Southern Arizona. The Click family’s involvement in the automotive business spans three generations, and has earned a variety of consumer and national awards, including Time Magazine’s Time Quality Dealer Award.
For Jim Click, the passion for auto racing grew as he added to his collection of race cars. First, he took his classic cars vintage racing. Secondly, he expanded his road racing opportunities to include the Grand-Am (Koni Challenge); and thirdly in ’08 added a full season entry in the Ford Racing Mustang Challenge.
“I really believe in the old adage of ‘Win on Sunday Sell on Monday’,” said Click. “If you look around the country week in and week out, there are hundreds of races on the national, regional and local level. From a Ford dealer’s perspective seeing a NASCAR race almost every Sunday brings a great deal of attention to our product.”
A passionate road racer, Click knows there is a great deal of marketing muscle in all forms of motorsports, including the Grand-Am and Mustang Challenge road racing series in which he participates.
“We may not be live on TV every week, but there is a strong following for road racing and especially for some of the vintage events where the cars are truly the stars.” Dealership groups the size of Click Automotive do not miss a trick when it comes to marketing their business, and Click knows that his involvement in racing strikes a chord with performance enthusiasts. He also knows that Ford involvement in racing is critical to the company’s success.
“I don’t think there is any doubt about it that Ford’s commitment to racing, especially in NASCAR at the national level, gives every Ford dealer the opportunity to capitalize on the company’s racing success. NASCAR brings a large audience, as does vintage racing and Grand-Am.”
“In today’s market, as a dealer, we have to do everything we can do to make sure we can attract as many customers as we can to our showrooms,” said Click. “Ford right now is building the best product, and I feel they are building the best race cars. That translates to more business for every Ford dealer in the United States of America.”